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Participate in the
Young African designers
fashion show in Paris

 A call for applications  


The African fashion industry is constantly evolving and a new culture is blossoming, driven by young designers whose ambition is to do things their own way. These young designers, most of them based in Africa, are competing with designers from all over the world for the quality and beauty of their creations, but they still need to gain recognition. 


Africa Fashion UP invites young African talents selected by a specialized international committee, to present their creations in Paris.

This selection committee bases its decisions on the following criteria :

 Conditions of participation 

  • Be a young African fashion designer OR from the Diaspora

  • Be under 40 years of age

  • Have designed at least two women's, men's or unisex ready-to-wear collections.

  • Have more than 2 years of experience or 2 years of existence as a brand

 Selection criteria 

  • Design and marketing of at least two ready-to-wear collections 

  • Quality of the creations presented 

  • Quality and professionalism of the visuals provided

  • Background and experience of the creator

  • Number of passages during fashion shows (at least 6 outfits)

  • Style and inspiration


The 5 winners will receive the following rewards:  


  • An invitation to present their collection during the Africa Fashion Up fashion show in Paris 

  • Personal promotion on all our social networks and in our media partners

  • Thematic masterclasses given by experts from prestigious fashion houses

  • An exclusive and immersive tour in the heart of Parisian and international fashion

  • Participation in a business training program delivered by the renowned HEC business school 

  • A six-month mentoring program on how to develop and sustain your fashion brand 

  • An opportunity to exhibit and sell your collections on an international online store

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