
AFRICA FASHION UP 2025
The 5th edition of Africa Fashion Up concluded with a memorable evening on Thursday, June 26, confirming its status as a major event during Paris Fashion Week and an essential platform for emerging African talents. During a week punctuated by discoveries, exchanges and emotion, creators, experts, luxury houses and institutions gathered to celebrate the boldness and diversity of African fashion, through a rich program: masterclasses, pop-up store Africa Now at Galeries Lafayette, immersive tours, and a spectacular final parade at the Bridge – Pont Alexandre III.
By offering a real stage to these young talents, the event celebrates the creativity and innovation of the African continent, while affirming its ambition to structure and promote the African fashion industry on the international scene.
Among the 300 applications received this year, five committed creators were rewarded. The Ethiopian Hawi Midekssa distinguished herself by winning two major awards: the Prix Entrepreneuriat Féminin (Galeries Lafayette) and the Prix Best Designer Africa (Balenciaga), recognizing the creative power and bold vision of the young creator.
The Jury’s Favorite Prize was awarded to Frank Aghuno (Fruché). The Eco-responsible Award was given to Peter Oshobor (Oshobor) and Samkelo Xaba (Boyde), for their commitment to sustainable fashion.
The Digital Creation Award (Orange Group) went to Cameroonian Fese Ndumbe-Eyoh (Eloli). This award is accompanied by enhanced strategic support in digital marketing and business structuring, intended to accelerate the brand’s influence internationally.
The show also presented the collections of Collé Ardo Sow, Algueye, Mina Binebine (2022 laureate) and Yoni Alousseni. Collé Ardo Sow, Algueye and Bandaman are also among the designers selected for sale at Galeries Lafayette. The evening ended with performances by Papi Del Sol, Hiro, La Team Paiya and Moh Green, named Best DJ Africa at the Trace Awards. A remarkable partnership has also been forged with Yanghe, who sponsored the gala dinner evening, symbolizing the union between Africa Fashion Up and Asia.
2025 WINNERS
2025 JURY

Directrice générale DÉFI et IFTH

Directrice art, culture et patrimoine de Guerlain

Promoteur du groupe Life TV et directeur général du groupe publicitaire Voodoo

Lead Senior RTW Designer chez Balenciaga

Responsable de marché luxe et designer chez Galeries Lafayette

Président de la Fédération Française du Prêt à Porter Féminin

Actrice et réalisatrice

Fondatrice et Directrice Artistique de Share Africa

Fondatrice et Directrice générale d’Andam

Directeur artistique autodidacte et créateur de contenu mode

Directrice Exécutive en charge de la responsabilité sociétale et environnementale du Groupe Orange

Directrice Inclusion & Diversity de LVMH

Chief content Officer Marie-Claire

Head of Global Artistry Valentino Beauty

CEO ELLE Côte d'Ivoire

Directeur - Istituto Marangoni

Fondateur et PDG de BORN

Creative consultant & membre du comité de soutien

Directrice générale de Brune Magazine

Fondateur de XULY.Bët

Journaliste, animatrice de radio de télévision et autrice



































