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The five winning young African designers were invited to take part in masterclasses and training programs designed to equip them with the tools and knowledge they need to develop and perpetuate their brands.

During their stay in Paris, they benefited from a day of masterclasses hosted by Balenciaga, aimed at immersing them in the world of fashion and arming them with the essential skills to make their brand flourish. In addition, the winners had the opportunity to discover the Parisian and international fashion scene through a program of visits.


In addition, Balenciaga has committed to a four-month mentoring program with AFUP for each winner. For its part, the prestigious HEC business school will provide training for each of the winners.

In addition to these Masterclasses, the winners enjoyed a tour of the Parisian and international fashion worlds.



From September 12 to 15, the five prizewinners had the opportunity to take part in the following events:

  • Meeting with the Senior Designer Runway and Pre-Collection at Balenciaga

  • Meetings with Binance Charity hosted live by Taylor Benyahi and some of the designers on the theme "African Creativity and Technology".

  • Masterclasses with the Balenciaga management team. Visit to Kering headquarters.

  • Visit to Sisley and interview with the DGA 

  • Private visit to Galeries Lafayette Haussmann and meeting with the sales team: Director of Customer Development and Operational Marketing and Director of International Business Development.

  • Round table and debate at Sciences Po organized by the Director of the Master Marketing New Luxury and Art de vivre, on the theme "Luxury in Africa, how do young fashion creators shape the future of the sector", in the presence of the Executive Director, Dr Niagalé Bagayoko, political science researcher, and Valérie Anne Paglia, Senior Luxury Officer.

  • Interviews conducted by BRUT during the show.

  • Launch cocktail in partnership with Galeries Lafayette Haussmann, with reports and interviews by France Médias Monde.

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