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Karim Tassi is a young designer and his brand has existed since 1999. Originally from Casablanca, he graduated from the International Institute of Styling and Modeling in his hometown. In 1989, he came to Paris to complete his training at the Ecole de la Chambre Syndicale de la Couture and, alongside freelance styling assignments on behalf of ready-to-wear manufacturers, he produced his first creations on measure for a private clientele.

On the occasion of the year of Morocco in France, he presented his first collection in Paris in 1999 at the Institut du Monde Arabe. He was also invited by the University of Quito in Ecuador to create the fashion and design department there. In the process, he gave birth to a collection with Latin influences, thus putting into practice his motto "Art must be born from the mixing of cultures".

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