STUDIO KA: EXCLUSIVE SALE
AT GALERIES LAFAYETTE 2024
The objective of Africa Fashion UP is to offer the laureates comprehensive support whose effects will be lasting. During their stay in Paris, the five young African designers are invited to participate in masterclasses whose objective is to provide them with the tools and knowledge necessary to develop and sustain a fashion brand.
In addition to these Masterclasses, the laureates benefit from a tour that immerses them in the world of Parisian and international fashion. In addition, they have access to commercial training provided by the prestigious HEC Paris management school and will be accompanied for 4 months by Balenciaga as part of a mentoring program organized with AFUP. Finally they will have the opportunity to exhibit and put on sale their collection at the Lafayette gallery.
POP-UP AFRICA FASHION UP: EXCLUSIVE SALE TO THE LAFAYETTE
Un showcase to radiate internationally
Following the fashion show, a pop-up store, supervised by the brand Studio Ka, was inaugurated under the dome of the Galeries Lafayette Paris Haussmann, at the Salon Opéra, from June 27 to July 1. Vincent Sénécat, director of Galeries Lafayette Haussmann, the ambassadors of South Africa Nkosinathi Emmanuel and Côte d'Ivoire Maurice Bandaman in France highlighted the successful alliance between African fashion and the excellence of Galeries Lafayette. The presence of the president of ready-to-wear also demonstrated the support for young creative talents in Africa.
Seven award-winning designers from Tanzania, Morocco, Nigeria, Madagascar, Côte d'Ivoire, Togo and Ghana exhibited and sold their creations to an international clientele. Among them were Anjali Borkhataria (EKANTIK) - Tanzania, Mina Binebine - Morocco, Femi Ajose (Cute-Saint) - Nigeria, Éric Raisina - Madagascar, Ibrahim Fernandez - Ivory Coast, Nyny Rike - Togo, and Kwaku Bediako (Chocolate) - Ghana.
This pop-up store offered an exclusive selection of ready-to-wear clothing, luxury accessories and unique pieces, allowing visitors to acquire original items while supporting young African creation. Located in the heart of Paris, this space marked a crucial step in the expansion of creators on the European scene, strengthening their visibility and international recognition.
The ambassadors from South Africa and Côte d'Ivoire, the President of the French Federation of Prêt-à-Porter Feminine and the director of Galeries Lafayette Paris Haussmann.
