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Founded in 2018, Olooh is the artistic and lifestyle story of a 21st century Ivorian artist. Olooh means “our” in the Senufo language and echoes Kader Diaby’s approach to creativity. Using fashion as a megaphone, he interprets the untold stories of his country and translates his personal experiences, observations and fascination with Abidjan culture. With each collection, the brand seeks to explore identity through innovative, well-made and timeless pieces. Olooh's genes are fundamentally linked to art in all its forms of expression. Olooh's clothes are intended to be the meeting point of several artistic disciplines. Kader Diaby intends to integrate his personal work as a photographer to develop collaborative series between Olooh and artists from other fields such as painting, music and sculpture.

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