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A 27-year-old sustainable fashion pioneer from Taroudant, Morocco. Inspired by his father's craftsmanship, Mohamed began his journey at an early age, developing a deep love for creating distinctive pieces. Today, his passion fuels our brand's commitment to sustainability and innovation. Join us to celebrate heritage, craftsmanship and conscious style with Mohamed. Introducing ANOURIORIGINAL: ANOURI, meaning “return to the source” in Amazigh, was designed from the spark of the very first burlap jacket I made during a solo trip, transforming my vision into a brand committed to weaving the tapestry of fashion with history, innovation and ethics. With each ANOURI piece, I express craftsmanship, passion and an unwavering dedication to sustainability.

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