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Passionate about fashion since his earliest childhood, inspired and cradled by several members of his family, notably his grandmother, he launched his career and his brand from scratch with a broad, critical view of fashion that enabled him to climb the ladder. A self-taught designer and stylist, ZAADY has succeeded in linking the timeless with the contemplative, linking the old generation with the new, with the cause we call "FASHION". Thanks to his creativity and inspirations, he was soon called upon by influential people to put his knowledge and experience into practice.

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