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TJWHO is a luxury menswear brand based in Lagos, Nigeria. It was founded in 2018 and is known for infusing cross-cultural references with a modern twist. Head designer Taju Ibrahim always keeps an African perspective in mind when constructing garments.

His work and designs have been seen on the likes of Burna Boy, Ladipoe and Lucky Daye, and his collections have been presented at Arise Fashion Week and Lagos Fashion Week.

He represents a group of formidable young Nigerian designers who have succeeded in creating self-sustaining fashion brands through unique, avant-garde creations. TJWHO is forging its own path and exemplifying the possibilities of the African fashion industry.

Bubblegum Club caught up with Ibrahim to talk about the brand and the burgeoning Nigerian fashion scene.

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